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News Release – May 1, 2001
ShopinCities.com integrates Maptuit’s location-based technology with its full service solution for community commerce.

ShopinCities.com can now provide walking and driving directions to dining, entertainment and shopping locations for Internet users in communities across Canada and the United States.

Victoria, BC (May 1, 2001) – NASN Licensing announced today that it has selected Maptuit’s location-based technology to power the online maps and directions component of ShopinCities.com. ShopinCities.com empowers local business with superior web enabled marketing and customer relationship tools to help them build an online customer base through online sales and communications channels.

ShopinCities.com unites 180 "Shop in City" local directories, presented either as standalone portals or as the local shopping feature set in various web properties.

 “The ShopinCities network provides a logical place for local merchants to be found on the Internet,” says Jim Gathright, CEO of NASN Licensing Inc. (“NASN”). “With Maptuit, our growing network of intuitively named ‘Shop in City’ portals is increasing visibility for local merchants. The mapping services can combine with existing ShopinCities.com services to generate creative Internet sales and marketing strategies.”

Maptuit technology enhances the ShopinCities.com service offering to local businesses and their customers. Internet users visit ShopinCities.com local portals to surf before they shop.

For example, as a future service ShopinCities.com plans to utilize Maptuit technology to offer local restaurant menus and daily specials in addition to the online maps and directions service that is currently available. Based on dining and proximity preferences, office workers can now use the service to decide where to go for lunch - creating value for restaurateurs listed on ShopinCities.com local directories.

Maptuit’s services are available through 22 ShopinCities.com web properties, including ShopinVictoria.com, ShopinCalgary.com, ShopinDallas.com and ShopinFortWorth.com. In 2001, service coverage will expand to 180 ShopinCities.com local portals across Canada and the United States.

About Maptuit
Maptuit Corporation is a leading supplier of eGeo services - electronic services related to the road network. Built upon an increasingly global database of the street network, Maptuit provides address matching, route generation, step-by-step directions, map rendering, and true-cost proximity searching services as a rebrandable, easy to integrate suite of services. Maptuit's services have been licensed to a broad range of companies including Sympatico Lycos, 724 Solutions, Descartes Systems Group, PowerLOC and SiGEM. Headquartered in Burlington, Massachusetts, the company has offices in Denver, Colorado and Toronto, Ontario. For more information visit www.Maptuit.com.

About NASN

NASN Licensing Inc. (“NASN”) operates as a parent company provisioning online directory, advertising and merchant services to be strategically deployed through its ShopinCities.com division. ShopinCities.com unites 180 "Shop in City" local directories, presented either as standalone portals or as the local shopping feature set in various web properties.

The ShopinCities.com application connects local merchants and national advertisers with their target markets in cities across Canada and the United States. ShopinCities.com provides superior web enabled marketing and customer relationship tools to help local merchants increase their reach, build customer loyalty and streamline operations for growth. For more information visit www.ShopinCities.com.

Maptuit is a trademark of Maptuit Corporation. Other marks are the property of their respective owners.

 
© Copyright 2001 NASN Licensing Inc. All Rights Reserved. Legal Information