News
Release � May 1, 2001
ShopinCities.com integrates Maptuit�s location-based technology
with its full service solution for community commerce.
ShopinCities.com
can now provide walking and driving directions to dining, entertainment
and shopping locations for Internet users in communities across
Canada and the United States.
Victoria,
BC (May 1, 2001) � NASN Licensing announced today that it has
selected Maptuit�s location-based technology to power the online
maps and directions component of ShopinCities.com. ShopinCities.com
empowers local business with superior web enabled marketing and
customer relationship tools to help them build an online customer
base through
online sales and communications channels.
ShopinCities.com unites 180 "Shop in City" local
directories, presented either as standalone portals or as the local
shopping feature set in various web properties.
��The ShopinCities network
provides a logical place for local merchants to be found on the
Internet,� says Jim Gathright, CEO of NASN Licensing Inc. (�NASN�).
�With Maptuit, our growing network of intuitively named �Shop in
City� portals is increasing visibility for local merchants. The
mapping services can combine with existing ShopinCities.com services
to generate creative Internet sales and marketing strategies.�
Maptuit technology enhances the ShopinCities.com service offering
to local businesses and their customers. Internet users visit ShopinCities.com
local portals to surf before they shop.
For example, as a future service ShopinCities.com plans to
utilize Maptuit technology to offer local restaurant menus and daily
specials in addition to the online maps and directions service that
is currently available. Based on dining and proximity preferences,
office workers can now use the service to decide where to go for
lunch - creating value for restaurateurs listed on ShopinCities.com
local directories.
Maptuit�s
services are available through 22 ShopinCities.com web properties,
including ShopinVictoria.com, ShopinCalgary.com, ShopinDallas.com
and ShopinFortWorth.com. In 2001, service coverage will expand to
180 ShopinCities.com local portals across Canada and the United
States.
About
Maptuit
Maptuit Corporation is a leading supplier of eGeo services - electronic
services related to the road network. Built upon an increasingly
global database of the street network, Maptuit provides address
matching, route generation, step-by-step directions, map rendering,
and true-cost proximity searching services as a rebrandable, easy
to integrate suite of services. Maptuit's services have been licensed
to a broad range of companies including Sympatico Lycos, 724 Solutions,
Descartes Systems Group, PowerLOC and SiGEM. Headquartered in Burlington,
Massachusetts, the company has offices in Denver, Colorado and Toronto,
Ontario. For more information visit www.Maptuit.com.
About
NASN
NASN
Licensing Inc. (�NASN�) operates as a parent company provisioning
online directory, advertising and merchant services to be strategically
deployed through its ShopinCities.com division. ShopinCities.com
unites 180 "Shop in City" local directories, presented
either as standalone portals or as the local shopping feature set
in various web properties.
The
ShopinCities.com application connects local merchants and national
advertisers with their target markets in cities across Canada and
the United States. ShopinCities.com provides superior web enabled
marketing and customer relationship tools to help local merchants
increase their reach, build customer loyalty and streamline operations
for growth. For more information visit www.ShopinCities.com.
Maptuit
is a trademark of Maptuit Corporation. Other marks are the property
of their respective owners.
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